Wendy's new marketing agency Saatchi & Saatchi has started their new campaign for the Wendy's Organization. this has been said to be a very aggressive marketing campaign, as Wendy's has lost customers in the previous couple of years to main competitors McDonalds and Burger King. this campaign really has to stick it to the customer, and get their business. it needs to grab everyone's attention. the new campaign is supposed to start reaching its new younger audience in early June.
"it's believed Wendy's is going back to basics. It's continuing to focus on key messages such as claims that Wendy's beef is fresh, not frozen, while hammering home quality using an honest yet contemporary tone. Speculation has swirled that the spots also might incorporate a voice-over character representing Wendy, daughter of the chain's late founder, Dave Thomas."
These subjets are predicted to really drive-home the wendy's name, and make the customers understand where Wendy's came from with Dave Thomas as their founder, and thats what they're trying to get back too.
"During Wendy's shareholder meeting last week, President-CEO Kerrii Anderson said repeatedly that the brand's performance continues to improve on the strategic plan she put in place. "We also continue to focus on strengthening the overall brand perception and value perception at the Wendy's brands as we evolve our brand positioning [with] our new advertising agencies, Saatchi & Saatchi and Kirshenbaum Bond & Partners," she said. "
This should give Wendy's share holders confidence and faith in their new CEO because the plan she has put into place is working. and the new marketing agencies hired have become good partners. The future looks bright for Wendy's.
Sunday, April 29, 2007
Wendy's gift card
Wendy's now has a gift card... they can be bought in store or online... so get one for your favorite person... for their birthday, or for no reason at all. there's never a bad time for Wendy's!!!
give the giftthe everyones loves... food and fun of Wendy's
give the giftthe everyones loves... food and fun of Wendy's
Wendy's introduces NEW PRODUCTS!!
Wendy's has introduced two new products to its menu..
the first product really "beef's" up there menu, with the 1/2 double steakhouse melt burger.
this burger includes two hot 'n juicy patties of fresh, never frozen, beef packed with a melted middle that stacks up to delicious. Caramelized onions and mushrooms. Three strips of bacon. Creamy Swiss. And Peppercorn Sauce. All on a Kaiser bun.
DELICIOUS!!
the next product really gives a treat for your sweet tooth...
this is a combination of an old-time classic with a Wendy's twist...
it is the new Frosty Float..
everyone loves the original Wendy's chocolate frosty, and the combo of soda and ice cream has aways been a childhood favorite, so this is a match made in heaven.
its delicious cool, creamy chocolate or vanilla meets ice cold soda in this refreshing real-milk
dairy dessert.
i love Wendy's. they're really coming out of the box with these new menu items, and i can't wait to try them
...so next time your out, think Wendy's!!
the first product really "beef's" up there menu, with the 1/2 double steakhouse melt burger.
this burger includes two hot 'n juicy patties of fresh, never frozen, beef packed with a melted middle that stacks up to delicious. Caramelized onions and mushrooms. Three strips of bacon. Creamy Swiss. And Peppercorn Sauce. All on a Kaiser bun.
DELICIOUS!!
the next product really gives a treat for your sweet tooth...
this is a combination of an old-time classic with a Wendy's twist...
it is the new Frosty Float..
everyone loves the original Wendy's chocolate frosty, and the combo of soda and ice cream has aways been a childhood favorite, so this is a match made in heaven.
its delicious cool, creamy chocolate or vanilla meets ice cold soda in this refreshing real-milk
dairy dessert.
i love Wendy's. they're really coming out of the box with these new menu items, and i can't wait to try them
...so next time your out, think Wendy's!!
Wednesday, April 25, 2007
$$ 1st quaters earnings $$
Wendy's has just released their earning for the first quarter of 2007, here they are...
"Total EBITDA from continuing operations increased 85.0% to $57.0 million; EBITDA margins from continuing operations increased 440 basis points
Company-operated restaurant EBITDA margins increased 260basis points to 8.6%
Company reiterates annual guidance of $330 to $340 million in EBITDA and $1.26 to $1.32 in earnings per share for 2007
Company announces formation of special committee of independent Directors to review strategic options to enhance shareholder value"
I'm not an expert on this, but those are big numbers, and they all increased... if a number with a dollar sign next to it goes up, thats a good thing. so shareholders should be happy about this first quarter, and expect it to continue throughout the year.
Hooray! Wendy's!!
"Total EBITDA from continuing operations increased 85.0% to $57.0 million; EBITDA margins from continuing operations increased 440 basis points
Company-operated restaurant EBITDA margins increased 260basis points to 8.6%
Company reiterates annual guidance of $330 to $340 million in EBITDA and $1.26 to $1.32 in earnings per share for 2007
Company announces formation of special committee of independent Directors to review strategic options to enhance shareholder value"
I'm not an expert on this, but those are big numbers, and they all increased... if a number with a dollar sign next to it goes up, thats a good thing. so shareholders should be happy about this first quarter, and expect it to continue throughout the year.
Hooray! Wendy's!!
Tuesday, April 24, 2007
Shareholders Meeting
Wendy's has just sent out a press release announcing their anual meeting of shareholders. It will be held Thursday april 26th at 9 a.m. e.t. The meeting will be held live broadcast over the internet. Shareholders are asked to log into a website if they would like to attend. The website is http://www.wendys-invest.com
This is going to be an exciting year for Wendy's, so i suggest attendance if you are interested.
This is going to be an exciting year for Wendy's, so i suggest attendance if you are interested.
Saturday, April 7, 2007
4-Alarm Spicey Chickin'
this is one of the best sandwiches i have ever had... its a perfect blend of spicey and tastey. The jalepenos to the cheddar jack and the sauce and the bun, its soooo good!
GO OUT AND TRY ONE, YOU'LL NEED A DRINK; BUT ITS WORTH IT!!
4-ALARM SPICEY CHICKEN MAKES THE SOUL WARM.
GO OUT AND TRY ONE, YOU'LL NEED A DRINK; BUT ITS WORTH IT!!
4-ALARM SPICEY CHICKEN MAKES THE SOUL WARM.
Thursday, March 29, 2007
Latest Press Release
below is the latest press release , a combination of technical jargon and reader friendly, but it is mostly business based about the new president and the DTF... so thats it, here it is
Dave Thomas Foundation for Adoption Welcomes CEO and President of Wendy's International, Inc. to Board of Trustees
CONTACTS: Rita Soronen The Dave Thomas Foundation for Adoption(800) 275-3832rita_soronen@wendys.comhttp://www.davethomasfoundation.org
John Barker Wendy's International, Inc. (614) 764-3044john_barker@wendys.comhttp://www.davethomasfoundation.org
DUBLIN, Ohio -- March 29, 2007 -- The Dave Thomas Foundation for Adoption named Kerrii B. Anderson, Chief Executive Officer and President of Wendy's International, Inc., to its board of trustees at its March 9 meeting.
Anderson, who was promoted to her current position at Wendy's in November 2006, joined the company in 2000 as executive vice president and chief financial officer. She provides leadership for all areas of the company, including restaurant operations, marketing, research and development, strategic planning, finance, supply chain, information technology, corporate affairs and franchisee relations. She is a member of the company's board of directors and serves on the board's advisory committees for strategic planning and finance.
"We are so pleased to welcome Kerrii to our Board," said Rita Soronen, executive director of the Foundation. "She brings great expertise, energy and an incredible personal passion for helping foster care children find permanent, adoptive families, and we believe she will be a wonderful asset in furthering our mission."
"I am so proud to serve on the Board of the Dave Thomas Foundation for Adoption, and to help carry on the legacy of Wendy's founder," said Anderson. "Dave's values are our values, and I am committed to the cause of helping every child have a permanent home and loving family."
Prior to joining Wendy's, Anderson was senior vice president and chief financial officer for 14 years of M/I Schottenstein Homes, Inc., a $1 billion NYSE company that is one of the nation's leading builders of single-family homes. Her financial career includes positions in accounting and investment firms, as well as public companies, including KPMG and R.J.R. Nabisco. She sits on the boards of several corporations and organizations, including Laboratory Corporation of America Holdings (LabCorp), Columbus Foundation Audit Committee and Ohio Health Finance Committee.
Anderson is a certified public accountant and earned her M.B.A. from the Fuqua School of Business at Duke University. She graduated magna cum laude with a Bachelor of Arts degree in accounting and business administration from Elon University in North Carolina.
The Dave Thomas Foundation for Adoption is a non-profit 501(c)3 public charity dedicated to dramatically increasing the adoptions of the more than 140,000 children in North America's foster care systems ready and waiting to be adopted. Created by Wendy's founder Dave Thomas who was adopted as a child, the Foundation spearheads programs such as Wendy's Wonderful Kids, with adoption recruiters in 50 states, the District of Columbia and Canada to find permanent, loving families for children in the foster care system, and Adoption-Friendly Workplace, which encourages employers to offer adoption benefits to their employees. The Foundation also works with adoption advocates and officials to streamline the adoption process and make adoption more affordable. As the only foundation dedicated exclusively to foster care adoption, we are driven by Dave's simple value: Do what's best for the child. To learn more about the Foundation's work, please visit http://www.DaveThomasFoundationforAdoption.org.
Wendy's International, Inc. is one of the world's largest and most successful restaurant operating and franchising companies. More information about the Company is available at http://www.wendys-invest.com.
###
Dave Thomas Foundation for Adoption Welcomes CEO and President of Wendy's International, Inc. to Board of Trustees
CONTACTS: Rita Soronen The Dave Thomas Foundation for Adoption(800) 275-3832rita_soronen@wendys.comhttp://www.davethomasfoundation.org
John Barker Wendy's International, Inc. (614) 764-3044john_barker@wendys.comhttp://www.davethomasfoundation.org
DUBLIN, Ohio -- March 29, 2007 -- The Dave Thomas Foundation for Adoption named Kerrii B. Anderson, Chief Executive Officer and President of Wendy's International, Inc., to its board of trustees at its March 9 meeting.
Anderson, who was promoted to her current position at Wendy's in November 2006, joined the company in 2000 as executive vice president and chief financial officer. She provides leadership for all areas of the company, including restaurant operations, marketing, research and development, strategic planning, finance, supply chain, information technology, corporate affairs and franchisee relations. She is a member of the company's board of directors and serves on the board's advisory committees for strategic planning and finance.
"We are so pleased to welcome Kerrii to our Board," said Rita Soronen, executive director of the Foundation. "She brings great expertise, energy and an incredible personal passion for helping foster care children find permanent, adoptive families, and we believe she will be a wonderful asset in furthering our mission."
"I am so proud to serve on the Board of the Dave Thomas Foundation for Adoption, and to help carry on the legacy of Wendy's founder," said Anderson. "Dave's values are our values, and I am committed to the cause of helping every child have a permanent home and loving family."
Prior to joining Wendy's, Anderson was senior vice president and chief financial officer for 14 years of M/I Schottenstein Homes, Inc., a $1 billion NYSE company that is one of the nation's leading builders of single-family homes. Her financial career includes positions in accounting and investment firms, as well as public companies, including KPMG and R.J.R. Nabisco. She sits on the boards of several corporations and organizations, including Laboratory Corporation of America Holdings (LabCorp), Columbus Foundation Audit Committee and Ohio Health Finance Committee.
Anderson is a certified public accountant and earned her M.B.A. from the Fuqua School of Business at Duke University. She graduated magna cum laude with a Bachelor of Arts degree in accounting and business administration from Elon University in North Carolina.
The Dave Thomas Foundation for Adoption is a non-profit 501(c)3 public charity dedicated to dramatically increasing the adoptions of the more than 140,000 children in North America's foster care systems ready and waiting to be adopted. Created by Wendy's founder Dave Thomas who was adopted as a child, the Foundation spearheads programs such as Wendy's Wonderful Kids, with adoption recruiters in 50 states, the District of Columbia and Canada to find permanent, loving families for children in the foster care system, and Adoption-Friendly Workplace, which encourages employers to offer adoption benefits to their employees. The Foundation also works with adoption advocates and officials to streamline the adoption process and make adoption more affordable. As the only foundation dedicated exclusively to foster care adoption, we are driven by Dave's simple value: Do what's best for the child. To learn more about the Foundation's work, please visit http://www.DaveThomasFoundationforAdoption.org.
Wendy's International, Inc. is one of the world's largest and most successful restaurant operating and franchising companies. More information about the Company is available at http://www.wendys-invest.com.
###
What does Yahoo say...?
"Wendy's Raises 2007 Earnings Guidance to Reflect Fewer Shares Outstanding
DUBLIN, Ohio (AP) -- Wendy's International Inc. on Tuesday said earnings per share, but not overall profits, would go up this year because fewer shares are on the market.
The nation's third-largest hamburger chain said it expects earnings per share between 11 cents and 14 cents for the first quarter and $1.26 to $1.32 for all of 2007. The company's previous estimate for the year was $1.17 to $1.23, before Wendy's bought back 9 million shares for about $282 million. The stock deal is expected to be completed Wednesday.
Shares of Wendy's fell 12 cents to close at $31.42 on the New York Stock exchange. Since reaching a record of $67.19 on Sept. 29 just before it spun off the Tim Hortons coffee and doughnuts chain, Wendy's stock has traded between $30.29 and $35.95."
here is both some good and not-so-good news for shareholders... but im telling you, don't panic, just hang in there, cause things will surely look up, im expecting a great year... just eat more Wendy's 8-)
DUBLIN, Ohio (AP) -- Wendy's International Inc. on Tuesday said earnings per share, but not overall profits, would go up this year because fewer shares are on the market.
The nation's third-largest hamburger chain said it expects earnings per share between 11 cents and 14 cents for the first quarter and $1.26 to $1.32 for all of 2007. The company's previous estimate for the year was $1.17 to $1.23, before Wendy's bought back 9 million shares for about $282 million. The stock deal is expected to be completed Wednesday.
Shares of Wendy's fell 12 cents to close at $31.42 on the New York Stock exchange. Since reaching a record of $67.19 on Sept. 29 just before it spun off the Tim Hortons coffee and doughnuts chain, Wendy's stock has traded between $30.29 and $35.95."
here is both some good and not-so-good news for shareholders... but im telling you, don't panic, just hang in there, cause things will surely look up, im expecting a great year... just eat more Wendy's 8-)
Investor Relations
Wendy's recently released their 2006 annual report. of course, like most companies it is slick and glossy to impress the shareholders. this year however, there is a different attitude toward the report. a new CEO and head of the BoD has been appointed. this company is now looking toward a new future for the first time without Dave Thomas. the annual report opens with a letter from the new Chief Executive of the BoD, James Pickett. he seems to be telling both his story and background to ensure the shareholders faith in the company, as well as telling the story for a future Wendy's.
Some of the messages that stand out from this letter as well as the following letter from the new president talk about a positive future for the company. the BoD faced the challenge of life after Dave, the next generation (as they called it) and wanted to keep the new leadership from within the company. people that have been with the wendy's organization for a while, and worked closely with Dave. "during the second half of 2006, we created significant value for our shareholders, and the development of a new strategic plan. the new chairman left a very positive outlook, for an excitful future. he was very thorough and informative, as well as credible and believable.
the new President and CEO is Kerri Anderson. she was appointed to this position in November of '06. she has touched upon a few strategies for revitalizing a new Wendy's brand, as the total revenue for 2006 was $2.4 billion. Wendy's is going to re-establish their brand essence "Quality Made Fresh", as well as try to streamline and improve operations. this meaning getting better food to the customer faster. they are expecting to introduce more than 10 new products in '07 including sandwhiches, salads, and beverages. Wendy's is going to expand into the breakfast market and offer a breakfast menu (probably similar to McDonalds). this all sounds very exciting. Wendy's has also hired 2 new advertising agencies, Saatchi & Saatchi, and Kirshenbaum bond + partners. they are planning to target the 18-34 age demographic. 2007 should be a GREAT year for the Wendy's family.
Some of the messages that stand out from this letter as well as the following letter from the new president talk about a positive future for the company. the BoD faced the challenge of life after Dave, the next generation (as they called it) and wanted to keep the new leadership from within the company. people that have been with the wendy's organization for a while, and worked closely with Dave. "during the second half of 2006, we created significant value for our shareholders, and the development of a new strategic plan. the new chairman left a very positive outlook, for an excitful future. he was very thorough and informative, as well as credible and believable.
the new President and CEO is Kerri Anderson. she was appointed to this position in November of '06. she has touched upon a few strategies for revitalizing a new Wendy's brand, as the total revenue for 2006 was $2.4 billion. Wendy's is going to re-establish their brand essence "Quality Made Fresh", as well as try to streamline and improve operations. this meaning getting better food to the customer faster. they are expecting to introduce more than 10 new products in '07 including sandwhiches, salads, and beverages. Wendy's is going to expand into the breakfast market and offer a breakfast menu (probably similar to McDonalds). this all sounds very exciting. Wendy's has also hired 2 new advertising agencies, Saatchi & Saatchi, and Kirshenbaum bond + partners. they are planning to target the 18-34 age demographic. 2007 should be a GREAT year for the Wendy's family.
Friday, March 23, 2007
Wendy's and the Community: II
of the many areas in which wendys contributes to the community one of which is the High School Heisman program... this program has created scholarships for high school student athletes since 1994...
"more than 136,000 high school nominated students have been touched by the Heisman mystique. Of them, 145 have progressed to the National Finalist level, with 24 earning the designation of Wendy’s High School Heisman National Award Winners."
this scholarship is advertised every year in ESPN and SI magazines, which gives these kids alot of recognition going towards college, this scholarship covers many sports in various regions around the country...
"Sanctioned sports:
To be nominated for the Wendy’s High School Heisman Program, students must participate in at least one of the 32 sports officially sanctioned by the National Federation of State High Schools:
Archery
Badminton
Baseball
Basketball
Bowling
Canoeing
Crew
Cross Country
Decathlon
Equestrian
Fencing
Field Hockey
Football
Golf
Gymnastics
Heptathalon
Ice Hockey
Judo
Lacrosse
Pentathlon
Riflery
Skiing
Soccer
Softball
Swimming & Diving
Tennis
Track & Field
Volleyball
Water Polo
Weight Lifting
Competitive Spirit Squad
Wrestling
Heisman regions:
Nominees for the 12 National Finalists of the WHSH Program are grouped according to the same geographical regions used in the College Heisman Memorial Trophy judging:
Far West: Alaska, Arizona, California, Hawaii, Idaho, Montana, Nevada, North Dakota, Oregon, South Dakota, Utah, Washington and Wyoming
Southwest: Arkansas, Colorado, Kansas, Missouri, Nebraska, New Mexico, Oklahoma and Texas
Midwest: Illinois, Indiana, Iowa, Michigan, Minnesota, Ohio and Wisconsin
Northeast: Connecticut, Maine, Massachusetts, New Hampshire, New York, Rhode Island and Vermont
Mid-Atlantic: Delaware, Maryland, New Jersey, North Carolina, Pennsylvania, South Carolina, Virginia, West Virginia and the District of Columbia
South: Alabama, Florida, Georgia, Kentucky, Louisiana, Mississippi and Tennessee"
this is just another great program offered by the wendys corporation, they give a lot back to every community in which they are involved... from top to bottom it seems to be a solid corporation
"more than 136,000 high school nominated students have been touched by the Heisman mystique. Of them, 145 have progressed to the National Finalist level, with 24 earning the designation of Wendy’s High School Heisman National Award Winners."
this scholarship is advertised every year in ESPN and SI magazines, which gives these kids alot of recognition going towards college, this scholarship covers many sports in various regions around the country...
"Sanctioned sports:
To be nominated for the Wendy’s High School Heisman Program, students must participate in at least one of the 32 sports officially sanctioned by the National Federation of State High Schools:
Archery
Badminton
Baseball
Basketball
Bowling
Canoeing
Crew
Cross Country
Decathlon
Equestrian
Fencing
Field Hockey
Football
Golf
Gymnastics
Heptathalon
Ice Hockey
Judo
Lacrosse
Pentathlon
Riflery
Skiing
Soccer
Softball
Swimming & Diving
Tennis
Track & Field
Volleyball
Water Polo
Weight Lifting
Competitive Spirit Squad
Wrestling
Heisman regions:
Nominees for the 12 National Finalists of the WHSH Program are grouped according to the same geographical regions used in the College Heisman Memorial Trophy judging:
Far West: Alaska, Arizona, California, Hawaii, Idaho, Montana, Nevada, North Dakota, Oregon, South Dakota, Utah, Washington and Wyoming
Southwest: Arkansas, Colorado, Kansas, Missouri, Nebraska, New Mexico, Oklahoma and Texas
Midwest: Illinois, Indiana, Iowa, Michigan, Minnesota, Ohio and Wisconsin
Northeast: Connecticut, Maine, Massachusetts, New Hampshire, New York, Rhode Island and Vermont
Mid-Atlantic: Delaware, Maryland, New Jersey, North Carolina, Pennsylvania, South Carolina, Virginia, West Virginia and the District of Columbia
South: Alabama, Florida, Georgia, Kentucky, Louisiana, Mississippi and Tennessee"
this is just another great program offered by the wendys corporation, they give a lot back to every community in which they are involved... from top to bottom it seems to be a solid corporation
Wednesday, March 21, 2007
Wendys and the Community
The Dave Thomas Foundation for Adoption is a non-profit 501(c)3 public charity dedicated to dramatically increasing the adoptions of the more than 140,000 children in North America's foster care systems ready and waiting to be adopted. Created by Wendy's founder Dave Thomas, who was adopted as a child, the Foundation spearheads programs such as Wendy's Wonderful Kids, which puts adoption recruiters in all 50 states and Canada to find permanent, loving families for children in the foster care system, and Adoption-Friendly Workplace, which encourages employers to offer adoption benefits to their employees. The Foundation also works with adoption advocates and officials to streamline the adoption process and make adoption more affordable for families. As the only foundation dedicated exclusively to foster care adoption, we are driven by Dave's simple value: Do what's best for the child.
Vision: Every child will have a permanent home and a loving family.
Mission: Dramatically increase the number of adoptions of waiting children in North America.
sometimes i dont know if i really need to say any more, Wendy's seems to have every angle covered. every customer of Wendy's knows about the Dave Thomas Foundation. it is postered in every single restaurant as well as right in the front of their website. it is hard to avoid how much Wendy's does for the community, maybe sometimes they are a little over-ambitious with advertising the DTF, but it is the better of the two extremes. Dave Thomas was a magnificent founder and owner of Wendy's, he knew what direction to take the company for the best public appeal. using his background as an adopted child Dave knew how to organize his foundation, and it has grown today into something he would be proud of.
Vision: Every child will have a permanent home and a loving family.
Mission: Dramatically increase the number of adoptions of waiting children in North America.
sometimes i dont know if i really need to say any more, Wendy's seems to have every angle covered. every customer of Wendy's knows about the Dave Thomas Foundation. it is postered in every single restaurant as well as right in the front of their website. it is hard to avoid how much Wendy's does for the community, maybe sometimes they are a little over-ambitious with advertising the DTF, but it is the better of the two extremes. Dave Thomas was a magnificent founder and owner of Wendy's, he knew what direction to take the company for the best public appeal. using his background as an adopted child Dave knew how to organize his foundation, and it has grown today into something he would be proud of.
Wednesday, March 7, 2007
Monday, March 5, 2007
Advertising
Watching TV the other night i realized that the market is lacking Wendy's commercials. you always see thousands of other fast food chain commercials but very rarely does a wendy's commercial appear. with this in mind i went to the website... for all interested here is the link to the commercials page, so you can view all of there ads
http://wendys.com/ads/
I mean who didn't love the "Fpoon" and "Soquid" campaign. I know it made me drive to the nearest Wendy's and get a frosty for myself. Looking back at a few of these commercials, I remember all of these campaigns. The racoon mascots and the new dollar menu items more impressive than a unicorn. The only commercials still running are pushing the new $2.99 value meals, but Wendy's does not air commercials in prime-time TV slots.
With this in mind, i have just received a press release announcing a new position in the Wendy's corporation. "Announced that it has named Paul Kershisnik as Senior Vice President of Marketing Strategy and Innovation; Kershisnik has extensive U.S. and international experience in all aspects of marketing from strategic planning, product development and packaging, to advertising and promotions." This sounds like good news from a corporate standpoint. I am excited to see what new creative strategies Wendy's comes out with, as I am sure I will be entertained.
http://wendys.com/ads/
I mean who didn't love the "Fpoon" and "Soquid" campaign. I know it made me drive to the nearest Wendy's and get a frosty for myself. Looking back at a few of these commercials, I remember all of these campaigns. The racoon mascots and the new dollar menu items more impressive than a unicorn. The only commercials still running are pushing the new $2.99 value meals, but Wendy's does not air commercials in prime-time TV slots.
With this in mind, i have just received a press release announcing a new position in the Wendy's corporation. "Announced that it has named Paul Kershisnik as Senior Vice President of Marketing Strategy and Innovation; Kershisnik has extensive U.S. and international experience in all aspects of marketing from strategic planning, product development and packaging, to advertising and promotions." This sounds like good news from a corporate standpoint. I am excited to see what new creative strategies Wendy's comes out with, as I am sure I will be entertained.
Sunday, March 4, 2007
Nutrition
One of the promotions that Wendy's is currently pushing towards is customers if that on a more nutritious menu. When people think of wendy's the top competitors McDonalds and Burger King come to mind. all three companies are continuously going back at forth with menu alterations. A few years back both McDonalds and Burger King brought the "all/real" white meat chicken campaign to their menu. Or course, Wedny's chicken nuggets and chicken sandwhiches were already 100% white meat, so they were already ahead of the curve. Wendy's has always had salads on their menu; they have just recently added a couple new salds. the constant favorite is the Mandarin Chicken salad. The newest addition to the Wendy's menu is the Taco salad. this new salad is an alteration of a old favorite.
Another thing Wendy's does to inform its customers about its nutritional facts is have a "nutrition" page off of their homepage. This page opens to a new menu which allows the customers to research different things. different pages off of the nutrition page include a nutrition guide to everything on the Wendy's menu, as well as facts about food allergies and diabetes. two other things that are included are pages on Wendy's regional promotions and safe eating tips. so, you cannot just say that Wendy's is all about making money (even though they mostly are) they are still promoting healthy nutritious eating. so once again Wendy's has proven to be head and shoulders about its competition, how can you go anywhere else.
Peace, Love, and Spicy Chicken ;)
Another thing Wendy's does to inform its customers about its nutritional facts is have a "nutrition" page off of their homepage. This page opens to a new menu which allows the customers to research different things. different pages off of the nutrition page include a nutrition guide to everything on the Wendy's menu, as well as facts about food allergies and diabetes. two other things that are included are pages on Wendy's regional promotions and safe eating tips. so, you cannot just say that Wendy's is all about making money (even though they mostly are) they are still promoting healthy nutritious eating. so once again Wendy's has proven to be head and shoulders about its competition, how can you go anywhere else.
Peace, Love, and Spicy Chicken ;)
Tuesday, February 27, 2007
Big Plans for the Future
In a press release posted on the Wendy's main website about a week ago, the Wendy's corporation is trying to buy back some of its shares and store them in a treasury for corporate reasons in the future.
"DUBLIN, Ohio (February 20, 2007) – As part of its plan to return capital to shareholders, Wendy’s International, Inc. (NYSE: WEN) today announced that it has entered into an agreement to purchase up to $300 million of its common shares from a broker-dealer in an accelerated share repurchase (ASR) transaction. The common shares purchased will be placed into treasury to be used for general corporate purposes."
“The ASR enables us to utilize our strong balance sheet to return capital to shareholders in an efficient manner,” said Chief Executive Officer and President Kerrii Anderson. “We are confident our Wendy’s business will continue to produce improving results and generate positive cash flow as we execute our strategic plan, revitalize the Wendy’s brand and improve restaurant operations across the entire system.”
This sounds like good news to the shareholders of Wendy's, i am not one of those, so I don't care as much. I just wanna keep eating spicy chicken #6. for the full press release you can read at http://www.wendys-invest.com/ne/wen022007asr.php
"DUBLIN, Ohio (February 20, 2007) – As part of its plan to return capital to shareholders, Wendy’s International, Inc. (NYSE: WEN) today announced that it has entered into an agreement to purchase up to $300 million of its common shares from a broker-dealer in an accelerated share repurchase (ASR) transaction. The common shares purchased will be placed into treasury to be used for general corporate purposes."
“The ASR enables us to utilize our strong balance sheet to return capital to shareholders in an efficient manner,” said Chief Executive Officer and President Kerrii Anderson. “We are confident our Wendy’s business will continue to produce improving results and generate positive cash flow as we execute our strategic plan, revitalize the Wendy’s brand and improve restaurant operations across the entire system.”
This sounds like good news to the shareholders of Wendy's, i am not one of those, so I don't care as much. I just wanna keep eating spicy chicken #6. for the full press release you can read at http://www.wendys-invest.com/ne/wen022007asr.php
Sunday, February 18, 2007
financial thnigs and stuff
so, wendy's has just released numbers for projected earnings over the next few years. its looking like the company is doing very well, to go along with my previous statements about it being the best fast-food chain on earth. they back up their delicious artery clogging food all the way to the bank.
"The Company reaffirmed its previously issued estimate of $330 to $340 million in earnings before interest, taxes, depreciation and amortization (EBITDA) in 2007. The Company also said it expects to generate EBITDA of $390 to $410 million in 2008 due to improvements resulting from its initiatives related to its comprehensive strategic plan, “Quality-Driven: Wendy’s Recipe for Success,” which emphasizes the Company’s outstanding hamburger brand and quality position in QSR. In 2009, the Company is projecting EBITDA of $425 to $460 million. On February 2, the Company announced that its 2006 adjusted EBITDA from continuing operations was $220.7 million."
i'm not sure what all these numbers mean, but they're big, so it's a good sign for Wendy's. here are a few things Wendy's is trying to accomplish through 2007:
"The Company reaffirmed its previously issued estimate of $330 to $340 million in earnings before interest, taxes, depreciation and amortization (EBITDA) in 2007. The Company also said it expects to generate EBITDA of $390 to $410 million in 2008 due to improvements resulting from its initiatives related to its comprehensive strategic plan, “Quality-Driven: Wendy’s Recipe for Success,” which emphasizes the Company’s outstanding hamburger brand and quality position in QSR. In 2009, the Company is projecting EBITDA of $425 to $460 million. On February 2, the Company announced that its 2006 adjusted EBITDA from continuing operations was $220.7 million."
i'm not sure what all these numbers mean, but they're big, so it's a good sign for Wendy's. here are a few things Wendy's is trying to accomplish through 2007:
>Revitalize Wendy’s brand – The Company has re-established its brand essence, “Quality Made Fresh,” centered on Wendy’s core strength, its hamburger business.
>Streamline and improve operations – Wendy’s believes it can significantly improve operations attributes such as Order Accuracy, Friendliness, Cleanliness, and Speed of Service, clearly positioning the Company as the best operator in QSR and resulting in significantly improved store-level profits.
>Reclaim innovation leadership – The Company expects to introduce more than 10 new products during 2007, including exciting sandwiches and salads, as well as beverages that are unique to Wendy’s.
>Strengthen franchisee commitments – Management is focused on driving sales and improving profitability across the entire system and is providing incentives to franchisees to re-invest in existing restaurants. Capture new opportunities – Wendy’s will seek to drive growth beyond its existing business, including expanding its breakfast program to 20% to 30% of its system in 2007 and more than half the system in 2008.
>Embrace a performance-driven culture – Wendy’s has redesigned its incentive compensation plan by creating a more direct link between Company performance and individual pay.
more information can be found at www.wendys-invest.com. until then keep enjoying Wendy's!!
Monday, February 12, 2007
Wendy's: The Beginning
This “blog” will be about the wonderful Wendy’s corporation. I have chosen to “blog” about Wendy’s because it is probably the best fast-food chain in the universe. As a small child growing up in a crappy Massachusetts town, there was no Wendy’s in my area. This deprivation of such things as the #6 spicy chicken, or the dollar menu Frosty has scared my childhood, and I may never fully recover for the rest of my life.
Wendy’s seems to stand for good ole’ American fast food. The red and yellow colors are always a welcoming sign. They have been offering quality salads and other items far longer than, the fast food giants, McDonalds and Burger King have. When people think Wendy’s they think, Dave Thomas. He always stood for good food fast and at a reasonable price.
I have never heard a bad thing about the Wendy’s corporation. Not a single consumer I have ever talked to dislikes the food. I have even introduced Wendy’s to a former McDonald’s fan, and after one classic single, she had switched alliances.
Lately, Wendy’s has been pushing the healthier food campaign. They have introduced new salads, as well as different sides such as oranges or milk, for kid’s meals. These TV ads have been productive but can get lost in the noise of TV commercials. Wendy’s does not stand out as much as the burger king “the king” campaign, or McDonald’s “golden arches, or even Sonic’s strategy on continuous advertising. All the competition in the fast food market, it becomes a challenge to stand out. Wendy’s has always been a customer favorite, and always will. I mean who can pass up chicken nuggets and a frosty for only two dollars.
Wendy’s seems to stand for good ole’ American fast food. The red and yellow colors are always a welcoming sign. They have been offering quality salads and other items far longer than, the fast food giants, McDonalds and Burger King have. When people think Wendy’s they think, Dave Thomas. He always stood for good food fast and at a reasonable price.
I have never heard a bad thing about the Wendy’s corporation. Not a single consumer I have ever talked to dislikes the food. I have even introduced Wendy’s to a former McDonald’s fan, and after one classic single, she had switched alliances.
Lately, Wendy’s has been pushing the healthier food campaign. They have introduced new salads, as well as different sides such as oranges or milk, for kid’s meals. These TV ads have been productive but can get lost in the noise of TV commercials. Wendy’s does not stand out as much as the burger king “the king” campaign, or McDonald’s “golden arches, or even Sonic’s strategy on continuous advertising. All the competition in the fast food market, it becomes a challenge to stand out. Wendy’s has always been a customer favorite, and always will. I mean who can pass up chicken nuggets and a frosty for only two dollars.
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