New advertising campaign

Wendy's new marketing agency Saatchi & Saatchi has started their new campaign for the Wendy's Organization. this has been said to be a very aggressive marketing campaign, as Wendy's has lost customers in the previous couple of years to main competitors McDonalds and Burger King. this campaign really has to stick it to the customer, and get their business. it needs to grab everyone's attention. the new campaign is supposed to start reaching its new younger audience in early June.

"it's believed Wendy's is going back to basics. It's continuing to focus on key messages such as claims that Wendy's beef is fresh, not frozen, while hammering home quality using an honest yet contemporary tone. Speculation has swirled that the spots also might incorporate a voice-over character representing Wendy, daughter of the chain's late founder, Dave Thomas."

These subjets are predicted to really drive-home the wendy's name, and make the customers understand where Wendy's came from with Dave Thomas as their founder, and thats what they're trying to get back too.

"During Wendy's shareholder meeting last week, President-CEO Kerrii Anderson said repeatedly that the brand's performance continues to improve on the strategic plan she put in place. "We also continue to focus on strengthening the overall brand perception and value perception at the Wendy's brands as we evolve our brand positioning [with] our new advertising agencies, Saatchi & Saatchi and Kirshenbaum Bond & Partners," she said. "

This should give Wendy's share holders confidence and faith in their new CEO because the plan she has put into place is working. and the new marketing agencies hired have become good partners. The future looks bright for Wendy's.

Wendy's gift card

Wendy's now has a gift card... they can be bought in store or online... so get one for your favorite person... for their birthday, or for no reason at all. there's never a bad time for Wendy's!!!
give the giftthe everyones loves... food and fun of Wendy's

Wendy's introduces NEW PRODUCTS!!

Wendy's has introduced two new products to its menu..

the first product really "beef's" up there menu, with the 1/2 double steakhouse melt burger.
this burger includes two hot 'n juicy patties of fresh, never frozen, beef packed with a melted middle that stacks up to delicious. Caramelized onions and mushrooms. Three strips of bacon. Creamy Swiss. And Peppercorn Sauce. All on a Kaiser bun.

DELICIOUS!!

the next product really gives a treat for your sweet tooth...
this is a combination of an old-time classic with a Wendy's twist...

it is the new Frosty Float..
everyone loves the original Wendy's chocolate frosty, and the combo of soda and ice cream has aways been a childhood favorite, so this is a match made in heaven.
its delicious cool, creamy chocolate or vanilla meets ice cold soda in this refreshing real-milk
dairy dessert.

i love Wendy's. they're really coming out of the box with these new menu items, and i can't wait to try them

...so next time your out, think Wendy's!!

$$ 1st quaters earnings $$

Wendy's has just released their earning for the first quarter of 2007, here they are...

"Total EBITDA from continuing operations increased 85.0% to $57.0 million; EBITDA margins from continuing operations increased 440 basis points

Company-operated restaurant EBITDA margins increased 260basis points to 8.6%

Company reiterates annual guidance of $330 to $340 million in EBITDA and $1.26 to $1.32 in earnings per share for 2007

Company announces formation of special committee of independent Directors to review strategic options to enhance shareholder value"

I'm not an expert on this, but those are big numbers, and they all increased... if a number with a dollar sign next to it goes up, thats a good thing. so shareholders should be happy about this first quarter, and expect it to continue throughout the year.

Hooray! Wendy's!!

Shareholders Meeting

Wendy's has just sent out a press release announcing their anual meeting of shareholders. It will be held Thursday april 26th at 9 a.m. e.t. The meeting will be held live broadcast over the internet. Shareholders are asked to log into a website if they would like to attend. The website is http://www.wendys-invest.com

This is going to be an exciting year for Wendy's, so i suggest attendance if you are interested.

4-Alarm Spicey Chickin'

this is one of the best sandwiches i have ever had... its a perfect blend of spicey and tastey. The jalepenos to the cheddar jack and the sauce and the bun, its soooo good!

GO OUT AND TRY ONE, YOU'LL NEED A DRINK; BUT ITS WORTH IT!!

4-ALARM SPICEY CHICKEN MAKES THE SOUL WARM.