Wendy's new marketing agency Saatchi & Saatchi has started their new campaign for the Wendy's Organization. this has been said to be a very aggressive marketing campaign, as Wendy's has lost customers in the previous couple of years to main competitors McDonalds and Burger King. this campaign really has to stick it to the customer, and get their business. it needs to grab everyone's attention. the new campaign is supposed to start reaching its new younger audience in early June.
"it's believed Wendy's is going back to basics. It's continuing to focus on key messages such as claims that Wendy's beef is fresh, not frozen, while hammering home quality using an honest yet contemporary tone. Speculation has swirled that the spots also might incorporate a voice-over character representing Wendy, daughter of the chain's late founder, Dave Thomas."
These subjets are predicted to really drive-home the wendy's name, and make the customers understand where Wendy's came from with Dave Thomas as their founder, and thats what they're trying to get back too.
"During Wendy's shareholder meeting last week, President-CEO Kerrii Anderson said repeatedly that the brand's performance continues to improve on the strategic plan she put in place. "We also continue to focus on strengthening the overall brand perception and value perception at the Wendy's brands as we evolve our brand positioning [with] our new advertising agencies, Saatchi & Saatchi and Kirshenbaum Bond & Partners," she said. "
This should give Wendy's share holders confidence and faith in their new CEO because the plan she has put into place is working. and the new marketing agencies hired have become good partners. The future looks bright for Wendy's.
Sunday, April 29, 2007
Wendy's gift card
Wendy's now has a gift card... they can be bought in store or online... so get one for your favorite person... for their birthday, or for no reason at all. there's never a bad time for Wendy's!!!
give the giftthe everyones loves... food and fun of Wendy's
give the giftthe everyones loves... food and fun of Wendy's
Wendy's introduces NEW PRODUCTS!!
Wendy's has introduced two new products to its menu..
the first product really "beef's" up there menu, with the 1/2 double steakhouse melt burger.
this burger includes two hot 'n juicy patties of fresh, never frozen, beef packed with a melted middle that stacks up to delicious. Caramelized onions and mushrooms. Three strips of bacon. Creamy Swiss. And Peppercorn Sauce. All on a Kaiser bun.
DELICIOUS!!
the next product really gives a treat for your sweet tooth...
this is a combination of an old-time classic with a Wendy's twist...
it is the new Frosty Float..
everyone loves the original Wendy's chocolate frosty, and the combo of soda and ice cream has aways been a childhood favorite, so this is a match made in heaven.
its delicious cool, creamy chocolate or vanilla meets ice cold soda in this refreshing real-milk
dairy dessert.
i love Wendy's. they're really coming out of the box with these new menu items, and i can't wait to try them
...so next time your out, think Wendy's!!
the first product really "beef's" up there menu, with the 1/2 double steakhouse melt burger.
this burger includes two hot 'n juicy patties of fresh, never frozen, beef packed with a melted middle that stacks up to delicious. Caramelized onions and mushrooms. Three strips of bacon. Creamy Swiss. And Peppercorn Sauce. All on a Kaiser bun.
DELICIOUS!!
the next product really gives a treat for your sweet tooth...
this is a combination of an old-time classic with a Wendy's twist...
it is the new Frosty Float..
everyone loves the original Wendy's chocolate frosty, and the combo of soda and ice cream has aways been a childhood favorite, so this is a match made in heaven.
its delicious cool, creamy chocolate or vanilla meets ice cold soda in this refreshing real-milk
dairy dessert.
i love Wendy's. they're really coming out of the box with these new menu items, and i can't wait to try them
...so next time your out, think Wendy's!!
Wednesday, April 25, 2007
$$ 1st quaters earnings $$
Wendy's has just released their earning for the first quarter of 2007, here they are...
"Total EBITDA from continuing operations increased 85.0% to $57.0 million; EBITDA margins from continuing operations increased 440 basis points
Company-operated restaurant EBITDA margins increased 260basis points to 8.6%
Company reiterates annual guidance of $330 to $340 million in EBITDA and $1.26 to $1.32 in earnings per share for 2007
Company announces formation of special committee of independent Directors to review strategic options to enhance shareholder value"
I'm not an expert on this, but those are big numbers, and they all increased... if a number with a dollar sign next to it goes up, thats a good thing. so shareholders should be happy about this first quarter, and expect it to continue throughout the year.
Hooray! Wendy's!!
"Total EBITDA from continuing operations increased 85.0% to $57.0 million; EBITDA margins from continuing operations increased 440 basis points
Company-operated restaurant EBITDA margins increased 260basis points to 8.6%
Company reiterates annual guidance of $330 to $340 million in EBITDA and $1.26 to $1.32 in earnings per share for 2007
Company announces formation of special committee of independent Directors to review strategic options to enhance shareholder value"
I'm not an expert on this, but those are big numbers, and they all increased... if a number with a dollar sign next to it goes up, thats a good thing. so shareholders should be happy about this first quarter, and expect it to continue throughout the year.
Hooray! Wendy's!!
Tuesday, April 24, 2007
Shareholders Meeting
Wendy's has just sent out a press release announcing their anual meeting of shareholders. It will be held Thursday april 26th at 9 a.m. e.t. The meeting will be held live broadcast over the internet. Shareholders are asked to log into a website if they would like to attend. The website is http://www.wendys-invest.com
This is going to be an exciting year for Wendy's, so i suggest attendance if you are interested.
This is going to be an exciting year for Wendy's, so i suggest attendance if you are interested.
Saturday, April 7, 2007
4-Alarm Spicey Chickin'
this is one of the best sandwiches i have ever had... its a perfect blend of spicey and tastey. The jalepenos to the cheddar jack and the sauce and the bun, its soooo good!
GO OUT AND TRY ONE, YOU'LL NEED A DRINK; BUT ITS WORTH IT!!
4-ALARM SPICEY CHICKEN MAKES THE SOUL WARM.
GO OUT AND TRY ONE, YOU'LL NEED A DRINK; BUT ITS WORTH IT!!
4-ALARM SPICEY CHICKEN MAKES THE SOUL WARM.
Thursday, March 29, 2007
Latest Press Release
below is the latest press release , a combination of technical jargon and reader friendly, but it is mostly business based about the new president and the DTF... so thats it, here it is
Dave Thomas Foundation for Adoption Welcomes CEO and President of Wendy's International, Inc. to Board of Trustees
CONTACTS: Rita Soronen The Dave Thomas Foundation for Adoption(800) 275-3832rita_soronen@wendys.comhttp://www.davethomasfoundation.org
John Barker Wendy's International, Inc. (614) 764-3044john_barker@wendys.comhttp://www.davethomasfoundation.org
DUBLIN, Ohio -- March 29, 2007 -- The Dave Thomas Foundation for Adoption named Kerrii B. Anderson, Chief Executive Officer and President of Wendy's International, Inc., to its board of trustees at its March 9 meeting.
Anderson, who was promoted to her current position at Wendy's in November 2006, joined the company in 2000 as executive vice president and chief financial officer. She provides leadership for all areas of the company, including restaurant operations, marketing, research and development, strategic planning, finance, supply chain, information technology, corporate affairs and franchisee relations. She is a member of the company's board of directors and serves on the board's advisory committees for strategic planning and finance.
"We are so pleased to welcome Kerrii to our Board," said Rita Soronen, executive director of the Foundation. "She brings great expertise, energy and an incredible personal passion for helping foster care children find permanent, adoptive families, and we believe she will be a wonderful asset in furthering our mission."
"I am so proud to serve on the Board of the Dave Thomas Foundation for Adoption, and to help carry on the legacy of Wendy's founder," said Anderson. "Dave's values are our values, and I am committed to the cause of helping every child have a permanent home and loving family."
Prior to joining Wendy's, Anderson was senior vice president and chief financial officer for 14 years of M/I Schottenstein Homes, Inc., a $1 billion NYSE company that is one of the nation's leading builders of single-family homes. Her financial career includes positions in accounting and investment firms, as well as public companies, including KPMG and R.J.R. Nabisco. She sits on the boards of several corporations and organizations, including Laboratory Corporation of America Holdings (LabCorp), Columbus Foundation Audit Committee and Ohio Health Finance Committee.
Anderson is a certified public accountant and earned her M.B.A. from the Fuqua School of Business at Duke University. She graduated magna cum laude with a Bachelor of Arts degree in accounting and business administration from Elon University in North Carolina.
The Dave Thomas Foundation for Adoption is a non-profit 501(c)3 public charity dedicated to dramatically increasing the adoptions of the more than 140,000 children in North America's foster care systems ready and waiting to be adopted. Created by Wendy's founder Dave Thomas who was adopted as a child, the Foundation spearheads programs such as Wendy's Wonderful Kids, with adoption recruiters in 50 states, the District of Columbia and Canada to find permanent, loving families for children in the foster care system, and Adoption-Friendly Workplace, which encourages employers to offer adoption benefits to their employees. The Foundation also works with adoption advocates and officials to streamline the adoption process and make adoption more affordable. As the only foundation dedicated exclusively to foster care adoption, we are driven by Dave's simple value: Do what's best for the child. To learn more about the Foundation's work, please visit http://www.DaveThomasFoundationforAdoption.org.
Wendy's International, Inc. is one of the world's largest and most successful restaurant operating and franchising companies. More information about the Company is available at http://www.wendys-invest.com.
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Dave Thomas Foundation for Adoption Welcomes CEO and President of Wendy's International, Inc. to Board of Trustees
CONTACTS: Rita Soronen The Dave Thomas Foundation for Adoption(800) 275-3832rita_soronen@wendys.comhttp://www.davethomasfoundation.org
John Barker Wendy's International, Inc. (614) 764-3044john_barker@wendys.comhttp://www.davethomasfoundation.org
DUBLIN, Ohio -- March 29, 2007 -- The Dave Thomas Foundation for Adoption named Kerrii B. Anderson, Chief Executive Officer and President of Wendy's International, Inc., to its board of trustees at its March 9 meeting.
Anderson, who was promoted to her current position at Wendy's in November 2006, joined the company in 2000 as executive vice president and chief financial officer. She provides leadership for all areas of the company, including restaurant operations, marketing, research and development, strategic planning, finance, supply chain, information technology, corporate affairs and franchisee relations. She is a member of the company's board of directors and serves on the board's advisory committees for strategic planning and finance.
"We are so pleased to welcome Kerrii to our Board," said Rita Soronen, executive director of the Foundation. "She brings great expertise, energy and an incredible personal passion for helping foster care children find permanent, adoptive families, and we believe she will be a wonderful asset in furthering our mission."
"I am so proud to serve on the Board of the Dave Thomas Foundation for Adoption, and to help carry on the legacy of Wendy's founder," said Anderson. "Dave's values are our values, and I am committed to the cause of helping every child have a permanent home and loving family."
Prior to joining Wendy's, Anderson was senior vice president and chief financial officer for 14 years of M/I Schottenstein Homes, Inc., a $1 billion NYSE company that is one of the nation's leading builders of single-family homes. Her financial career includes positions in accounting and investment firms, as well as public companies, including KPMG and R.J.R. Nabisco. She sits on the boards of several corporations and organizations, including Laboratory Corporation of America Holdings (LabCorp), Columbus Foundation Audit Committee and Ohio Health Finance Committee.
Anderson is a certified public accountant and earned her M.B.A. from the Fuqua School of Business at Duke University. She graduated magna cum laude with a Bachelor of Arts degree in accounting and business administration from Elon University in North Carolina.
The Dave Thomas Foundation for Adoption is a non-profit 501(c)3 public charity dedicated to dramatically increasing the adoptions of the more than 140,000 children in North America's foster care systems ready and waiting to be adopted. Created by Wendy's founder Dave Thomas who was adopted as a child, the Foundation spearheads programs such as Wendy's Wonderful Kids, with adoption recruiters in 50 states, the District of Columbia and Canada to find permanent, loving families for children in the foster care system, and Adoption-Friendly Workplace, which encourages employers to offer adoption benefits to their employees. The Foundation also works with adoption advocates and officials to streamline the adoption process and make adoption more affordable. As the only foundation dedicated exclusively to foster care adoption, we are driven by Dave's simple value: Do what's best for the child. To learn more about the Foundation's work, please visit http://www.DaveThomasFoundationforAdoption.org.
Wendy's International, Inc. is one of the world's largest and most successful restaurant operating and franchising companies. More information about the Company is available at http://www.wendys-invest.com.
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