"The Company reaffirmed its previously issued estimate of $330 to $340 million in earnings before interest, taxes, depreciation and amortization (EBITDA) in 2007. The Company also said it expects to generate EBITDA of $390 to $410 million in 2008 due to improvements resulting from its initiatives related to its comprehensive strategic plan, “Quality-Driven: Wendy’s Recipe for Success,” which emphasizes the Company’s outstanding hamburger brand and quality position in QSR. In 2009, the Company is projecting EBITDA of $425 to $460 million. On February 2, the Company announced that its 2006 adjusted EBITDA from continuing operations was $220.7 million."
i'm not sure what all these numbers mean, but they're big, so it's a good sign for Wendy's. here are a few things Wendy's is trying to accomplish through 2007:
>Revitalize Wendy’s brand – The Company has re-established its brand essence, “Quality Made Fresh,” centered on Wendy’s core strength, its hamburger business.
>Streamline and improve operations – Wendy’s believes it can significantly improve operations attributes such as Order Accuracy, Friendliness, Cleanliness, and Speed of Service, clearly positioning the Company as the best operator in QSR and resulting in significantly improved store-level profits.
>Reclaim innovation leadership – The Company expects to introduce more than 10 new products during 2007, including exciting sandwiches and salads, as well as beverages that are unique to Wendy’s.
>Strengthen franchisee commitments – Management is focused on driving sales and improving profitability across the entire system and is providing incentives to franchisees to re-invest in existing restaurants. Capture new opportunities – Wendy’s will seek to drive growth beyond its existing business, including expanding its breakfast program to 20% to 30% of its system in 2007 and more than half the system in 2008.
>Embrace a performance-driven culture – Wendy’s has redesigned its incentive compensation plan by creating a more direct link between Company performance and individual pay.
more information can be found at www.wendys-invest.com. until then keep enjoying Wendy's!!
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