Advertising

Watching TV the other night i realized that the market is lacking Wendy's commercials. you always see thousands of other fast food chain commercials but very rarely does a wendy's commercial appear. with this in mind i went to the website... for all interested here is the link to the commercials page, so you can view all of there ads
http://wendys.com/ads/
I mean who didn't love the "Fpoon" and "Soquid" campaign. I know it made me drive to the nearest Wendy's and get a frosty for myself. Looking back at a few of these commercials, I remember all of these campaigns. The racoon mascots and the new dollar menu items more impressive than a unicorn. The only commercials still running are pushing the new $2.99 value meals, but Wendy's does not air commercials in prime-time TV slots.

With this in mind, i have just received a press release announcing a new position in the Wendy's corporation. "Announced that it has named Paul Kershisnik as Senior Vice President of Marketing Strategy and Innovation; Kershisnik has extensive U.S. and international experience in all aspects of marketing from strategic planning, product development and packaging, to advertising and promotions." This sounds like good news from a corporate standpoint. I am excited to see what new creative strategies Wendy's comes out with, as I am sure I will be entertained.