New advertising campaign

Wendy's new marketing agency Saatchi & Saatchi has started their new campaign for the Wendy's Organization. this has been said to be a very aggressive marketing campaign, as Wendy's has lost customers in the previous couple of years to main competitors McDonalds and Burger King. this campaign really has to stick it to the customer, and get their business. it needs to grab everyone's attention. the new campaign is supposed to start reaching its new younger audience in early June.

"it's believed Wendy's is going back to basics. It's continuing to focus on key messages such as claims that Wendy's beef is fresh, not frozen, while hammering home quality using an honest yet contemporary tone. Speculation has swirled that the spots also might incorporate a voice-over character representing Wendy, daughter of the chain's late founder, Dave Thomas."

These subjets are predicted to really drive-home the wendy's name, and make the customers understand where Wendy's came from with Dave Thomas as their founder, and thats what they're trying to get back too.

"During Wendy's shareholder meeting last week, President-CEO Kerrii Anderson said repeatedly that the brand's performance continues to improve on the strategic plan she put in place. "We also continue to focus on strengthening the overall brand perception and value perception at the Wendy's brands as we evolve our brand positioning [with] our new advertising agencies, Saatchi & Saatchi and Kirshenbaum Bond & Partners," she said. "

This should give Wendy's share holders confidence and faith in their new CEO because the plan she has put into place is working. and the new marketing agencies hired have become good partners. The future looks bright for Wendy's.