Wendy's: The Beginning

This “blog” will be about the wonderful Wendy’s corporation. I have chosen to “blog” about Wendy’s because it is probably the best fast-food chain in the universe. As a small child growing up in a crappy Massachusetts town, there was no Wendy’s in my area. This deprivation of such things as the #6 spicy chicken, or the dollar menu Frosty has scared my childhood, and I may never fully recover for the rest of my life.
Wendy’s seems to stand for good ole’ American fast food. The red and yellow colors are always a welcoming sign. They have been offering quality salads and other items far longer than, the fast food giants, McDonalds and Burger King have. When people think Wendy’s they think, Dave Thomas. He always stood for good food fast and at a reasonable price.
I have never heard a bad thing about the Wendy’s corporation. Not a single consumer I have ever talked to dislikes the food. I have even introduced Wendy’s to a former McDonald’s fan, and after one classic single, she had switched alliances.
Lately, Wendy’s has been pushing the healthier food campaign. They have introduced new salads, as well as different sides such as oranges or milk, for kid’s meals. These TV ads have been productive but can get lost in the noise of TV commercials. Wendy’s does not stand out as much as the burger king “the king” campaign, or McDonald’s “golden arches, or even Sonic’s strategy on continuous advertising. All the competition in the fast food market, it becomes a challenge to stand out. Wendy’s has always been a customer favorite, and always will. I mean who can pass up chicken nuggets and a frosty for only two dollars.